Life-Like News
3rd Quarter, 2002
This issue:
- The Compliance Issue - This issues focuses on whitening patient compliance
- Hub of Compliance - Fast, High Concentration At-Home Whitening Wins the Compliance Race
- The Mysteries of Compliance & Low Sensitivity - Patients will not stick with it if it is painful
- Doctor Testimonial - Craig Downen, DDS on compliance using 30%
- The 10 Day Compliance Window - Complete whitening before "life happens"
- Do It in the Shower - Making whitening routine
- Patient Testimonial - Easy whitening
- RDH Corner - Compliance Tips
- The Competitive Advantage of Compliance - Position yourself above OTC, kiosk, infomercial, and internet offers
- At-Home vs. In-Office Compliance - Strategies for complete whitening
- Oral Hygiene Compliance - help your patients achieve the next level of oral hygiene
The Compliance Issue
There is no better marketing tool for your practice at any price than word-of-mouth of patient success stories. What is equally hard to debate is what one word best represents the key issues behind patient whitening success. That word is COMPLIANCE. Patient compliance is the silver bullet of successful professional whitening for both patient and practice.
Whether you use whitening as a major income stream or a loss leader, whitening has the potential to bring a great deal of value to your practice that will only be achieved via excellent patient compliance. The best way to maximize that potential is to offer whitening in the form most likely to achieve success for the patient, and therefore, your practice.
Whitening modalities are not equal when it comes to compliance. There are so many tooth whitening options from which to choose - everything from old-school overnight 10% to flashy lasers. All of them work given the perfect patient who will see it through no matter what. However, in the real world, most of those options will result in partial whitening and incomplete treatments. One of those options is markedly different.
This issue is dedicated to the subject of Patient Compliance. As this subject is so critical to professional whitening, here is the line up of articles to properly cover the subject:
- Hub of Compliance - FAST is what it takes to support whitening within the context of the real lives of your patients. Learn how FAST makes the variables of whitening work for the patient.
- The Mysteries of Compliance & Low Sensitivity - Read how high concentration at-home whitening is the best way to reduce sensitivity and get patients to complete their whitening treatments.
- The 10 Day Compliance Window - Review why there is a fairly definitive window of treatment days in which you can expect the average whitening case to maintain compliance.
- Do It in the Shower - See why it is much easier to make a small adjustment to an existing routine than it is to add a new one and expect it to stick.
- The Competitive Advantage of Compliance - Whitening kits at any price have no value if the patients do not complete their treatments. Review a whitening strategy that gives your practice the competitive edge of success.
- At-Home vs. In-Office Compliance - Compare the promise of in-office whitening with the realities of patient expectations, expensive chair time, and other whitening options.
- Oral Hygiene Compliance - Read about new tools you can offer patients to take their regular oral hygiene to the next level.
- RDH Corner - Compliance Tips - Pick up some tips on how to help your patients achieve their whitest smiles.
