If your average whitening cases TRULY take longer than 7 to 10 days, that modality is pushing your patients out the compliance window.

There is a fairly definitive window of treatment days in which you can expect the average whitening case to maintain compliance. The well known whitening guru Dr. Van Haywood published an article of his finding back in 1999.1 One of the key conclusions of his study was the dramatic drop in patient compliance after 7 to 10 days. The inertia of the initial visit and start of the treatments just can’t be maintained by many patients over 7 to 10 days.

Real-Life-Fudge-Factor
The fact is, it is asking a great deal of a patient to stay with a whitening regimen over 7 to 10 days because patients live real lives in the real world. We all know life happens - life’s little interruptions that can take the focus away from something like a dental treatment. The more the days the greater the chances of an interruption to the whitening routine. Oops, a day got skipped here because things got so busy. Okay, that’s one more day for possible interruptions. It can easily balloon from there.

The answer to this problem is simple – Life-Like At-Home 30% Carbamide Peroxide. With 30%, your patients will be done within the 7 to 10 day compliance window reducing the chances of interruption. Ask your patients who have failed to complete their treatments and see how many days it took them. Then offer them 30% and watch them stay inside the compliance window, their teeth get white, and your success stories multiply.

1. Haywood V.B., “Current status and recommendations fo rdentist-prescribed at-home tooth whitening” Contemporary Esthetics & Restorative Practice supplment, 3S1:2-9, 1999

What a wonderful place to do it; the warm water running over you, refreshing you, brightening your day. What better way to start the day than a clean, rejuvenating shower while whitening?

It is much easier to make a small adjustment to an existing routine than it is to add a new one and expect it to stick. A shower is something you do on a regular basis and takes about the same amount of time as fast whitening with Life-Like At-Home 30% Carbamide Peroxide. Think about it. How many people stick with that new routine at the gym or using a new exercise bike in the den? Most won’t. But how hard is it to just make a minor adjustment to an existing routine such as adding a set of situps to a half hour workout?

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The shower is a great routine for whitening. The bathroom is the common place to keep the whitening materials (seal-syringe, stent case all in the handy tote bag). One can insert the trays, enter the shower, shave or apply makeup, and the 20 minute treatment time will be done. It can be that simple and that routine.