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Newsletter • 4th Quarter, 2002

This issue:


Making Fast Whitening an Easy Routine

Your shower – it’s warm, it’s wet, and it’s the best place to whiten your teeth! The key to successful whitening is making it an easy routine. Your doctor does that by offering you the most practical and realistic way to achieve complete successful whitening.

Modify Existing Routines
It’s much easier to make a small addition to an existing routine than it is to create a new, yet temporary daily commitment. The beauty of the At-Home 30% Fast Whitening system is the short treatments of just 20-30 minutes each. It makes it easy to fit whitening into other daily routines such as showering or watching the evening news.

Window of Opportunity
Studies have found that there is a significant drop in patient compliance after 10 days of whitening. With many whiteners, your teeth won’t even be half the way to white in 10 days. However, Life-Like At-Home 30% Fast Whitening takes only 7 to 10 days and fits easily into that window of opportunity.

Slippage
Everyone has “life-happen” – life’s little interruptions. When applied to a 7-day whitening routine, a missed day every 3 days would push it out to 9 days. When applied to a 28 day whitening routine, that pushes it out to 37 days – that’s well more than a month!

Instant Gratification
Seeing is believing and instant gratification is a great motivator. With At-Home 30% Fast Whitening, you and your friends, family, and co-workers will notice the difference. This quick change in your life will make it much easier to remember those treatments.


Why Professional Whitening
What everyone who whitens should know

Whitening has come a long way in the last decade. Here are some guidelines and tips to help you receive the benefit of state-of-the-art Whitening.

Why should you look to your dentist for tooth whitening - with all the over-the-counter and other whitening options now available? The case is compelling:

Fast & Effective
Your dentist offers you the highest concentration of whitening gel available for at-home use. Complete whitening is achieved in just 7 to 10 days with 2 short treatments a day of only 20-30 minutes each. Nothing whitens faster and more completely.

Safe & Supervised
Whitening is a significant dental procedure that warrants proper professional diagnosis, prescription, instruction, and supervision.

Comfortable
A custom whitening mouthpiece with the proper dose of whitening gel is comfortable and easy to wear without leaking gel onto your gums. Boil-and-bite trays and whitening strips let your saliva and the whitening gel mix and ooze throughout your mouth - not very comfortable and not very effective. Whitening gel can irritate the gums. Your dentist is a specialist in minimizing the discomfort of dental procedures.

Dental History
Your dentist will take into account your dental history and dental goals. If you have a history of sensitivity, exposed dentin, tooth cracks, TMJ, or other conditions, your dentist will take these factors into account for diagnosis and treatment.

Caps, Crowns, & Veneers
Caps, crowns, and veneers cannot be whitened. Therefore, they must be matched to the shade of your teeth after whitening. Whitening should be a part of a comprehensive dental strategy.

Trust
Having your dentist behind your whitening procedure will give you the confidence and faith to complete your treatments. When you are going it alone, something like “blotching” can be scary. With your dentist behind the process, you have someone to call and the knowledge that the procedure is being done correctly.

Value of Success
You can’t get the value of your whitening treatments if you don’t complete them - professional whitening treatments are short, easy, and completed in just 7 to 10 days.

Making it short, fast, and easy gives you the most realistic likelihood for whitening success.


Doctor Testimonial
Craig Downen, DDS
Montecito Dental Group, Montecito, CA

"Since going to At-Home 30% Fast Whitening,
says Dr. Downen, “occurrences of sensitivity have plummeted, and, best yet, patient compliance (follow through) has skyrocketed. My patients love the short wear time and the fact that that they can be done in just 7 to 10 days. I know my patients don’t have to pay for the failures that come with other whiteners. They get every penny’s worth of whitening with 30%. I’m hot on the idea that I’m giving my patients their best chance to successfully whiten their teeth."


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Copyright © 2002 Harbor Dental Bleaching Group, Inc.