Below is the stock dental marketing content for January 2017. You can use this content for your blog and newsletter. Making a purchase from Life-Like Cosmetic Solutions this year grants you a non-exclusive, royalty-free license to use this content with your marketing efforts. Simply add your office name, a teeth whitening offer, and you’re ready to go. If you have a question, please do not hesitate to contact us, and Happy Marketing!
– The Life-Like Team
New Year, New Smile: the Psychological Benefits of Whiter Teeth
Studies show that a sparkling smile can improve confidence and mental health as well as boost career and relationship success. Here’s a look at the psychological benefits of a bright smile and why you should consider teeth whitening for the New Year.
The psychology of whiter teeth
When the American Academy of Cosmetic Dentistry (AACD) asked people what they would most like to change about their smile, the most common response was that people wanted whiter, brighter teeth. That’s not surprising when you delve into the judgements we all make about people based on their smiles. A study from the British Dental Journal showed that people with white teeth were rated as more intelligent, successful, happy and friendly than people with bad teeth. Respondents in this study assumed people with poor teeth to be less popular, friendly and trustworthy.
Discolored teeth can have a negative effect on a person’s mental health. Research from Deakin University based on a survey of over 10,000 Americans found a link between poor dental health and depression. Oasis Dental Care also suggests that poor oral health can make people more prone to psychological problems; 15 percent of those surveyed with bad teeth reported experiencing depression. So, teeth whitening can be a simple way to improve the mental-well being and life quality of dental patients.
The psychological benefits of smiling
Whiter, brighter teeth will encourage you to smile more, which brings its own positive psychological benefits. Smiling can:
- Improve your mood – smiling activates neural messaging that relieves stress and improves happiness. Every time you smile your body releases endorphins and serotonin that automatically lift your mood, even if you’re faking a smile.
- Make a good first impression – smiling makes you appear more confident, attractive and sincere. When you smile at someone, the part of their brain that processes sensory rewards is activated, so they feel rewarded by your smile and have a favorable first impression of you.
- Be contagious – studies show that when you smile at someone, their brain is hard-wired to return the smile, so you both get a shot of feel-good endorphins.
- Enhance attractiveness – a white smile shows that you’re healthy and take good care of yourself. In fact, 96 percent of people surveyed by the AACD thought that a white smile made people more attractive.
- Career success – a bright smile can make you more successful at work. In the AACD survey, 74 percent of respondents believed that an unattractive smile can harm a person’s chance of career success.
A discolored smile impacts your personal life, mental health and even your career prospects. In contrast, whiter teeth bring emotional and physical benefits that can vastly improve quality of life. Smile with confidence! Contact our dental office today for a smile evaluation and ask about our teeth whitening services.